Websites · local search · cold email
Getting clicks is the easy part. We build what turns them into customers.
A site designed around the call, the form and the booking, and the follow-up system that catches every lead it produces. When waiting to be found isn't fast enough, we build the cold email campaigns that start the conversation instead. We'll build you a working preview first, free, so you can see it before you decide anything.
- Live preview in 48 hours
- No deposit to see it
- You own everything
- Home services & trades
- Dental & medical
- Salons & spas
- Restaurants
- Real estate
- Auto repair
- Fitness studios
- Law firms
- Landscaping
- Photographers
- B2B software
- B2B insurance
The whole journey
Click → lead → customer
Most agencies only build the middle bit and leave you to figure out the rest. All four steps have to work or you're paying for traffic that goes nowhere.
- 01
They find you — or you go and find them
Local search, Google Maps, and the three-pack: if you're not in the top few results for what you actually do in the town you actually serve, nothing else on this page matters. And when you can't afford to wait to be found, cold email goes the other way and starts the conversation first.
- 02
They land and stay
The page loads fast, works one-handed on a phone, and answers the two questions every visitor has: can you do this, and what does it cost.
- 03
They reach out
One obvious action per screen — tap to call, book a slot, send a short form. No maze, no twelve-field questionnaire, no dead ends.
- 04
You actually close them
They get a reply in seconds instead of hours, they get reminded if they go quiet, and they get asked for a review afterwards — automatically, whether or not you remembered.
Conversion
Why these sites turn visitors into phone calls
Almost every underperforming small business site fails for the same handful of boring, fixable reasons. Here's what we build against.
Fast enough to keep them
Statically rendered on a global CDN, so pages appear almost instantly even on patchy mobile data. A site that takes six seconds on 4G loses the caller before it has finished rendering — and Google factors that speed into where you rank.
Built for a thumb, not a mouse
Most local searches happen on a phone, often one-handed and mid-task. Tap-to-call sits in the header on every screen, plus a sticky call bar that follows the visitor down the page so the number is never more than a thumb away.
Prices where people look for them
The single most common reason a visitor leaves is not finding what something costs. Published rates, starting prices, or a clear 'here's how we quote' — anything beats making them ring to find out.
One obvious next step
Every section drives a single action: call, book, or enquire. Sites that offer five equal choices get none of them taken.
Proof in the right places
Reviews, licence numbers, guarantees and years in business placed next to the decision, not buried on an About page nobody opens.
Forms people actually finish
Name, phone, one sentence. Every extra field costs you completions, and you can ask the rest once they're already talking to you.
Local search
Getting found by people ready to buy
Someone searching "emergency plumber near me" at 9pm has their card out. Local search is about being one of the three results they see.
Google Business Profile, done properly
Categories, services, service area, hours, photos and Q&A filled out completely and correctly. It's free, it's the single biggest lever on map-pack visibility, and it's badly set up on most local businesses we look at.
Structured data search engines can read
LocalBusiness, Service, FAQ and Review schema built into the markup, so Google understands what you do, where you do it, and what people think — and can show it directly in results.
A page per service, per area
One page saying "plumbing in the north metro" competes for nothing. Separate pages for each real service and each town you serve give search engines something specific to rank.
Core Web Vitals as a ranking factor
Google measures how fast and stable your pages feel and uses it in ranking. Most builds we ship score in the 90s, which is a competitive advantage over the typical page-builder site.
Reviews that keep arriving
Review count and recency both feed local rankings. Asking every happy customer manually never survives a busy week — so we automate the ask.
Consistent details everywhere
Name, address and phone identical across your site, your profile and the directories that matter. Inconsistency quietly suppresses local rankings and is tedious to fix by hand.
AI search
Findable when the search isn't a search engine
45% of consumers now ask ChatGPT and similar tools for local business recommendations — up from 6% the year before (BrightLocal, Local Consumer Review Survey 2026). Those tools read websites. A site they can't read isn't in the answer.
Real HTML, not assembled in the browser
Most systems that read the web for an assistant don't run JavaScript. A page-builder site that builds itself in the browser can arrive effectively blank to them. Every page we ship is complete HTML the moment it's requested — which is the same reason it loads fast for people.
One business, not three unrelated things
Your site, your Google listing and your reviews linked to each other explicitly in the markup, with exact coordinates. An assistant answering "who does this near me" has to work out that a page, a map pin and a pile of reviews are the same company before it can recommend you. Most sites never tell it.
Answers shaped like the questions
People ask assistants in sentences — what it costs, whether you cover their town, how soon you can come. Those answers sit on the page as questions and answers, marked up as such, instead of being implied somewhere in a paragraph about our commitment to quality.
AI crawlers allowed on purpose
The search and user-triggered agents are named and permitted in robots.txt. Sites invisible to these tools rarely chose it — a security plugin, CDN default or host firewall blocked them and nobody mentioned it. Writing it down means a change that breaks it is visible.
Cold email
When waiting to be found isn't fast enough
Local search brings you the people already looking. Cold email reaches the ones who don't know you exist yet. It's a different machine — most of the work is in the infrastructure and the list, not the writing — and done carelessly it burns the domain your real mail depends on.
Sending infrastructure, kept away from your real mail
Separate sending domains, their own mailboxes, SPF, DKIM and DMARC configured properly, and a warmup period served before volume ramps. Cold volume sent from the domain your invoices and client mail go through is the one mistake you cannot undo — a burnt reputation follows the domain, not the campaign.
One specific observation per prospect
The hook is the whole email. A single true, checkable sentence about that business earns a reply; a list of five findings reads as an automated audit and gets deleted. It takes real research to write and it's the difference between a campaign and a mail-merge.
Lists that are verified, not guessed
Every address verified before it's loaded, catch-alls handled deliberately, and a suppression list that survives every rebuild of the data. Bounce rate is the number mailbox providers judge you on first, and a guessed address that hard-bounces is charged against your sending domain.
Sequences built around a reply, not a click
Observation, then one bump, then a close — and no link in any of them on a young sender. A link to a domain that isn't the sending domain is a strong spam signal, and a reply is the single best thing that can happen to a new sender's reputation.
Caps and rotation that stay in place
Twenty to forty a day per mailbox, permanently — not just during the ramp — with inbox rotation, sending windows in the prospect's timezone, and volume that grows by adding mailboxes rather than by pushing existing ones harder.
Compliance that isn't an afterthought
A real postal address in every message, a working opt-out honoured inside ten days, accurate headers, and a subject line that matches what's in the email. CAN-SPAM is cheap to comply with and expensive to ignore, and the same choices that keep you legal are the ones that keep you delivering.
Conversion systems
The part that runs after they enquire
A great site produces leads. What happens in the next five minutes decides whether they become customers or ring your competitor instead.
Missed call, instant text back
You can't answer the phone on a ladder or in a chair. The moment a call goes unanswered they get an automatic text — so the lead starts a conversation instead of dialling the next result.
Replies in seconds, not hours
Every enquiry gets an immediate, personal-sounding response confirming you've got it and when you'll be in touch. Speed of first response is one of the strongest predictors of whether a lead converts at all.
Follow-up that doesn't rely on memory
Most enquiries don't buy on day one. A sequence of texts and emails over the following fortnight keeps you in front of them without you having to remember anyone.
Online booking
Let them pick a slot from your real availability at 11pm without a single phone call. Fewer no-shows too, because reminders go out automatically.
Reviews on autopilot
A request goes out after the job is done, at the moment they're happiest. More reviews means better map rankings, which means more of the leads at the top of this page.
Every lead in one place
Calls, forms and messages land in a single pipeline so nothing sits unread in an inbox. You can see what's outstanding without keeping it in your head.
Example builds
Open any of these on your phone
Sample sites built to show how we approach each industry. Fictional businesses, real working code — every one is live, fast and fully responsive.
Who you're hiring
Building websites since 2007
ClickConverter is a small studio, which means the person who builds your site is the person you talk to. No account manager, no offshore handoff, no ticket queue.
Nearly twenty years of this has produced one strong opinion: the website is rarely the whole problem. Plenty of businesses have a decent-looking site and still lose work — because it takes six seconds to load, because the phone number isn't tappable, because nobody replied to the enquiry until Tuesday. We build the whole path from search result to signed job, because fixing one link in that chain and ignoring the rest is how people end up paying for a site that changed nothing.
The outbound side is the same argument from the other end. We run a cold email campaign for our own real estate business, and we've built and run campaigns for B2B software and B2B insurance companies — the domains and mailboxes, the deliverability setup, the list building and verification, the copy, and the follow-up. It's the same discipline as the rest of this: the parts nobody sees are the parts that decide whether it works.
- Direct contact with the person building it
- Fixed price agreed before work starts
- Free working preview before you commit
- You own the code and the domain outright
Pricing
Fixed price, quoted before we start
No hourly billing and no scope surprises. The preview is always free — you only pay once you've seen the thing you're buying.
Starter site
One long-form page that does the whole job.
$900
- Free working preview first
- Mobile-first, tap-to-call throughout
- Contact form to your inbox
- Core SEO and analytics
- Live in about a week
Site + local search
For a business that wants to be found, not just seen.
$3,200
- Everything in Starter
- Up to 6 pages incl. service and area pages
- Google Business Profile set up properly
- LocalBusiness, Service and Review schema
- Two rounds of revisions
Conversion system
The site, plus everything that runs after the enquiry.
From $4,500+ from $250/mo
- Everything in Site + local search
- Missed-call text back
- Instant reply and follow-up sequences
- Online booking with reminders
- Automated review requests
- All leads in one pipeline
After launch
Hosting and changes
Founding client pricing — whichever rate you start on is held for three years. No contract and no minimum term either. Anything that needs our hands is quoted separately, which is what keeps the monthly figure low instead of bundling support nobody uses into everyone's bill.
Hosting — founding client rate
- Yearly$99/yr
About $8.25 a month, billed once. Saves you $141 a year against the monthly rate, and it's one invoice instead of twelve.
- Monthly$20/mo
If you'd rather spread it. Cancel any time, no minimum term.
- Price held 3 yearsIncluded
Whichever rate you start on is fixed for three years. There's no contract either — cancel whenever you like.
- Global CDNIncluded
Your site served fast from the nearest edge location.
- SSL certificateIncluded
Issued and renewed automatically, forever.
- Uptime monitoringIncluded
We're alerted if the site goes down and we fix it.
- BandwidthIncluded
Fair use — a busy local business will never come close.
WordPress hosting & care
- Yearly$399/yr
About $33 a month, billed once. Saves you $189 against the monthly rate.
- Monthly$49/mo
Cancel any time, no minimum term.
- Core & plugin updatesIncluded
Applied on a managed schedule and checked afterwards, not left for you to notice.
- Daily backupsIncluded
Thirty days of restore points. If an update breaks something we applied, we roll it back at no charge.
- Security & malware scanningIncluded
Continuous scanning, firewall, and clean-up if a known vulnerability gets through.
- SSL, CDN & uptime monitoringIncluded
Same as the static plan — issued, renewed and watched automatically.
Changes — quoted separately
- Content changes$85/hr
Text, photos, prices, hours. Billed in 30-minute blocks.
- New pageFrom $250
Extra service page or service-area page.
- New featureQuoted
Booking, forms, integrations. Fixed price before we start.
- Same-day turnaround+$120
When it can't wait until the next working day.
The line is the same on both plans: keeping the site running is included, changing it is quoted. WordPress costs more to host because it's a live application with a database and plugins that need patching, where a site we build from scratch is static and has no moving parts to break. Prefer to host either one yourself? You can, at no cost to you. It's your code.
Cold email
Campaign pricing
Built once, then run. The build is a fixed price and the monthly is whatever level of running it you actually want — the two are quoted separately because plenty of businesses want the system built and then want to drive it themselves.
The build — one time
- Infrastructure & deliverabilityFrom $1,750
Domain and inbox architecture sized to your target volume, sending domains registered and redirected, SPF, DKIM and DMARC configured and verified, warmup started and monitored through the ramp, and the sending platform configured end to end — rotation, daily caps, schedules, reply categories, suppression and unsubscribe handling.
- First campaign built and testedIncluded
Segmentation, the initial verified list, the sequence copy, and seed-test sends checked for placement before a single prospect is contacted.
- Documentation & recorded walkthroughIncluded
A written runbook plus a screen recording of the live system, so the setup isn't locked in one person's head.
- Up to 3 campaignsIncluded
One audience or three, the build price doesn't move. Each gets its own list, its own copy and its own isolated sending pool — you shouldn't have to decide who you're targeting before you've hired anyone.
Running it — monthly
- Managed campaignsFrom $850/mo
List building and verification, copy written and iterated against reply data, deliverability monitored, replies categorised and routed to you, and a monthly report on what actually moved. The list is the recurring work — it's what most of this is.
- Deliverability care only$400/mo
We keep the infrastructure healthy — placement testing, DNS and mailbox monitoring, blacklist checks, warmup management — and you run the campaigns.
- No lock-inIncluded
Month to month on either tier. The accounts are yours, so leaving costs you nothing but the notice.
Tooling — billed to you, in your name
- Sending mailboxes~$3.50/mo ea.
Google Workspace or Microsoft 365 mailboxes provisioned with automated DNS. Cheaper per mailbox at volume and on annual billing.
- Sending platformFrom $39/mo
Smartlead. Basic carries roughly 6,000 emails a month; the step up is only needed past about 14 inboxes.
- Sending domains~$10/yr ea.
Registered at cost through Cloudflare, in your name, redirected to your main site.
- Lead data & verificationFrom ~$60/mo
Apollo from $49 for contact data, plus bulk verification from about $0.004 an address.
Every domain, mailbox and account is created under your ownership and billed to your card — we're added as a user, not as the owner. That's deliberate: sending infrastructure is an asset that accrues reputation over months, and an agency that holds the keys to it is holding your deliverability hostage. At a typical starting size of ten inboxes across four domains, tooling runs roughly $140 a month. We'll size it against your actual volume before you buy anything.
Questions
The things people ask before they reply
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